We believe in better basics
Our way: Timeless design. Honest curation. Conscious values
From our home in Singapore, we want the right choice to be as easy as putting on a perfectly soft, well-fitting tee. That's why we dedicate ourselves to finding exceptional quality essentials from makers who share our values—so you can build a conscious wardrobe without compromise.
Our Mission
Established in Singapore in 2024, Craft Casual was built on a simple idea: what if you could have a wardrobe filled only with pieces you truly love? We're not big on trends. We focus on timeless silhouettes, premium natural materials, and versatile designs that work together season after season.
Our Process
How We Curate
From our base in Singapore, we leverage our strategic position in Asia to access unique suppliers and artisans. We spend weeks testing and evaluating potential additions to our collection. Each piece is assessed for fabric quality, construction integrity, fit, and real-world wear in Singapore's climate. We reject far more than we accept—only the best make it to you.
Our Quality Standards
We understand the needs of tropical living. We look for breathable natural fabrics, thoughtful construction, and designs that work from casual CBD days to weekend outings. Every piece must meet our standards for comfort, durability, and timeless appeal.
Our Ethical Approach
We partner with suppliers and small workshops across the region that share our commitment to fair wages and responsible practices. While we may not own the factories, we take responsibility for choosing partners who respect both people and planet.
Our Values
Timeless Over Trendy
We design for years, not seasons. Our collections feature versatile pieces that transition seamlessly from Singapore's urban landscape to coastal escapes.
Quality for Tropical Living
We understand the importance of breathable fabrics and comfortable fits that work in warm climates without sacrificing style.
Community Focused
As a Singapore-based brand, we're committed to supporting and collaborating with local creatives, photographers, and artists who share our aesthetic.
Transparent Always
We're honest about our role as curators and transparent about our pricing. You deserve to know what makes our products special.